Library/Case Study/Automotive/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns, Personalization, Predictive Analytics, Real Time Interactions

Subaru Case Study (Treasure Data)

Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.

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Managing Data for AI: Role of the CDP (Treasure Data)

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

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Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.