The Guide to Advanced Segmentation (Optimove)
The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
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How to Revolutionize Hotel Operations with a Customer Data Platform (Cendyn)
Hoteliers have more data points than ever across their tech stacks. Cendyn explains how a CDP can help them use all of the data points effectively.
4 Ways to Use a Customer Data Platform in Hospitality (Cendyn)
A CDP unites and enriches data points from across the tech stack. Cendyn details how the hospitality industry can benefit from this tool.
Customer Data Platform vs Data Management Platform (Relay42)
The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.