The Guide to Advanced Segmentation (Optimove)
The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
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Entain Case Study (Zeotap)
A sports betting group struggled to gain insights into their customer data. Zeotap details how its CDP provided those insights and acted on them in real time.
Sky Italia Case Study (Zeotap)
A media company with millions of customers wanted to enable personalization at scale with an omnichannel approach. Learn how the Zeotap CDP achieved these goals.
Nestlé Turns Disparate Data into Customer Engagement in Brazil (Treasure Data)
Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.