The Guide to Advanced Segmentation (Optimove)
The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
Related Resources
BlendeeID: overcome deprecation (Blendee)
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Ultimate Customer Data Platform Guide (Hightouch)
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap RealCDP Audit Report (Zeotap)
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.