The Guide to Advanced Segmentation (Optimove)
The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.
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ActionIQ RealCDP Audit Report (ActionIQ)
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Credit Company Case Study (FirstHive)
A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.
Insurance Company Case Study (FirstHive)
An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.