Library/Video/Consumer Goods/Customer Experience, Loyalty, Omnichannel, Personalization, Predictive Analytics

The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business (BlueConic)

Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

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Nestlé Turns Disparate Data into Customer Engagement in Brazil (Treasure Data)

Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.

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Hyundai Enhances Customer Experiences with AI, Connected Car Data, and Real-Time Profiles (Treasure Data)

Interview with Charles Cassar, vice president of customer experience, innovation and digitalization at Hyundai Motor Europe.

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Meet Treasure Data, The Intelligent Customer Data Platform (Treasure Data)

Treasure Data is the independent, intelligent customer data platform built for enterprise scale and fast business impact. We empower marketing and CX teams to orchestrate hyper-personalized experiences, everywhere their customers are.

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