Library/Video/Consumer Goods/Customer Experience, Loyalty, Omnichannel, Personalization, Predictive Analytics

The Pivot to First-Party Data: How Three Big Brands Embraced It to Transform Their Business (BlueConic)

Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

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Identity Resolution: The Key to Customer Data Value (Leadspace)

Today’s marketers often struggle with fragmented customer data. The CDPI and Leadspace explore the problems this can cause and solutions for creating unified customer profiles.

The Definitive Guide to Customer Data Platforms (Twilio Segment)

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

BlendeeID: overcome deprecation (Blendee)

Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.