Library/Case Study/Financial Services and Insurance/Customer Experience, Loyalty, Omnichannel, Personalization, Real Time Interactions

The Zebra Case Study (Hightouch)

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.

Related Resources

Composable vs Packaged CDP Worksheets (CDP Institute)

Deciding between a Composable CDP and a Packaged CDP should be based on careful comparison. The CDP Institute has prepared these worksheets to help you gather the information needed for this decision.

Beyond the Branch: Building Digital Customer Relationships in Banking (NGDATA)

Banks have an incredible wealth of customer data, but many don’t know how to use it. NGDATA shows how a customer data strategy can optimize efforts.

Become Truly Customer-Centric (NGDATA)

Traditional financial institutions have operated in a product-centric way. NGDATA details why and how to put the customer at the heart of operations instead.