Library/Video/Customer Experience, Data Analysis, Data Assembly, Identity Management, Omnichannel, Personalization, Predictive Analytics, Real Time Interactions

Unlock Rich Insights with CDP & Analytics (Salesforce Data Cloud)

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Related Resources

Email beyond opens and clicks (Hansa Marketing Services, Inc.)

Marketing teams love to use email, but may not know how to optimize it. Hansa Marketing Services describes how a CDP can help.

Lakehouse CDP: Stop struggling with customer data quality and integrations (Amperity)

Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.

Alaska Airlines Case Study (Amperity)

A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.