Unsubscribe Prediction (CDP Institute)
Estimate likelihood of unsubscription using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Estimate likelihood of unsubscription using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems
Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.
Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.
Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting