Virgin Media O2 Case Study (Zeotap)
A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.
Related Resources
Algonomy Digital Ascension Roadmap and rCDP Vendor Selection Framework (Algonomy)
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
Industry Update January 2025 (CDP Institute)
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
The Comprehensive Framework for Optimizing Customer Journeys (Relay42)
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