Library/Real CDP Audit Report

Zeta Global RealCDP Audit Report (Zeta)

Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS. Structured and unstructured data is ingested in batch and real time and stored in a multi-dimensional framework. Unified customer profiles are created using a combination of deterministic and probabilistic matching, with robust hygiene processing. Real time updates are enabled and marketing (non-technical) users can add new data feeds and edit existing feeds using a low-or no-code interface in Data Conductor. Profiles include full historical detail on customers and prospects and are enhanced with data from the Zeta Data Cloud, a powerful and unique offering in the CDP space that also enables superior ID resolution. Zeta provides preference center management to ensure privacy compliance and also has a privacy team and client support teams to guide clients. Real time or batch data sharingis available in any format and ad hoc and automated data sharing can be managed by non-technical resources if required.

Download

Related Resources

Managing Data for AI: Role of the CDP (Treasure Data)

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Learn MoreDownload

Why you should solve identity resolution on your data warehouse (RudderStack)

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

Learn MoreDownload

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

Learn MoreDownload