Service Provider

Acxiom’s fifty years of proven expertise managing customer data ensures brands can enjoy accelerated results on their CDP investment wherever they are in the process. This is evidenced by the fact that over the past six years, Acxiom clients have renewed over 95% of their contracts.

Acxiom partners with select global CDP software providers to help implement, integrate, enhance, and optimize the value of CDP software and offerings. The advantage of Acxiom’s deep expertise in customer data management, identity management, ethical data use, and professional services enables the brand’s business strategy and technology ecosystem to align with the goals and metrics of success. Learn more here.

Vendor Resources

Building Consumer Confidence within Automotive in the “New Normal” (Acxiom) Join the former Chief Digital Officer at Spark44, Acxiom, and Treasure Data for a webinar full of insights into how the COVID-19 pandemic has changed the automotive industry.

Accelerating Digital Transformation (Acxiom) Acxiom and Exponea provide you with a step by step guide to help you build out and accelerate your transformation roadmap.

The Customer Data Platform (Acxiom) The CDP has a wide range of use cases and capabilities. Acxiom provides examples.

Why Data Governance Matters More Than Ever (Acxiom) With the CCPA, GDPR, and other regulations in place, brands need to prepare now. Acxiom describes how to build a lasting data governance strategy.

The Data Trust Imperative (Acxiom) Data trust is the belief by people that you will use their data securely and ethically to do valuable things for them. Acxiom explains how to build this trust.