Vendors/Gold Sponsor

Commanders Act

Analytics CDP

Commanders Act publishes a cookieless marketing platform adopted by over 450 customers in Europe and around the world. The company was founded in Paris back in 2010 under the name “Tagco”, and has since undergone rapid growth in Germany, Italy and Spain. Commanders Act is focused on a mission of providing digital teams with simplified access to data to ramp up campaign performance and enhance the omnichannel customer experience. Commanders Act is recognised by Gartner as belonging to the Top 3 Enterprise Tag Management solutions, and by Gartner, Forrester and the CDP Institute as the only French Customer Data Platform.

Vendor Resources

Customer Data Platform: Data Governance for Marketing Performance (Commanders Act) Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.

Customer Data Platform: How to implement Data Governance in your organization? (Commanders Act) Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.

Time to Invest in a Customer Data Platform (Commanders Act) Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.

The Customer Data Platform by David Raab (Commanders Act) We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

Customer Data Platform: the new copilot of today’s marketer (Commanders Act) Meeting the challenges of using customer data requires making knowledge directly accessible to marketing teams. Commanders Act details how a CDP makes it possible.

Vendor Blog Posts

Customer Data Platform: five key benefits What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?