Service Provider

Some companies, despite having a CDP in place, still lack the data activation and post-validation to complete a closed loop which can result in a situation where data “is managed but not utilized”, leaving data silo’s and an inconsistent customer experience. iPinYou has designed Alphadata specifically with building a completely closed loop. This starts with the data source – and covers everything from data collection to data cleansing, data onboarding and the establishment of a labelling system for user segmentation and management all the way to data activation. iPinYou are China’s leading DMP and CDP developer as quoted by Forrester.