Leadspace
Analytics CDP
Vendor Blog Posts
Data Decay: What, Why and How? People and companies change every day.
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
How to Choose a B2B Customer Data Platform: Achieving Actionable Insights with CDP Decisioning How do you analyze high-volume data to derive and prioritize those most actionable insights?
How to Choose a B2B Customer Data Platform: Better Segments, Better Activation, Better Decisions In the last three blogs we discussed how to get your data together to fuel great buyer profiles.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions As we all know, buying signals come in many shapes and from many sources.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions Complete buyer profiles at the account, buying center and contact level are critical.
