Vendors/Gold Sponsor

Lexer

Delivery CDP

Lexer helps brands and retailers genuinely understand their customers and engage them with the experiences they deserve. Built for retail, our Customer Data Platform is an easy-to-use hub for customer insights, segmentation and targeting. Lexer will help you at every customer touchpoint—from marketing to sales to service—so you can deepen customer loyalty and drive profitable growth.

Key advantages:

  • Unify all customer data into a single customer view
  • Enrich customer profiles with 3rd party data
  • Advanced customer analytics and insights in marketer friendly dashboards
  • Effortless and effective segmentation and targeting

Vendor Resources

Black Diamond Case Study (Lexer) A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

Lexer 2020 RealCDP Audit Report (Lexer) LexerCDP is designed primarily for mid-market and enterprise retail/ecommerce companies, but it has solid acceptance in other industries and is being used successfully by small companies as well as large.

4 Steps to Acquiring High-Value Customers (Lexer) Building a lookalike audience is a crucial step in customer acquisition. Lexer describes which customers should be the basis of those audiences.

How to Unlock Customer Insight and Value with Third-Party Data (Lexer) Understanding your customers will help you engage with them. Lexer details how to use your third-party data to maximize your potential.

Loyalty is Lucrative: A Practical Guide to Driving the Second Sale (Lexer) Loyalty is undoubtedly important in modern marketing. Lexer explains how to gain the critical second conversion.

Village Entertainment Case Study (Lexer) A cinema exhibition leader wanted to boost loyalty and lifetime value. Read on to learn how Lexer helped by prioritizing customer-first strategies.

The ICONIC Case Study (Lexer) A fashion and sportswear retailer wanted a single customer view. Discover how Lexer created one in just 15 days.

7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage (Lexer) A CDP can quickly and easily activate various campaigns. Lexer details how to do so for every lifecycle stage.

Rip Curl Case Study (Lexer) A global surfing brand wanted to use data to understand and engage customers. Learn how Lexer made it possible.

Vendor Blog Posts

4 reasons why you should start using customer profiles to enhance experiences Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.

Everything you need to know about the crumbling third-party cookie You've probably heard the news by now, the third-party cookie is on the way out.

4 Strategies for Driving Repeat Customers No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.

4 strategies to reduce customer churn Retail and ecommerce is more competitive than ever.

How CDPs help you address consumer privacy concerns about internet marketing Google and Apple recently announced new consumer privacy policies to end the use of third-party cookies.

4 CDP-powered holiday marketing ideas The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.

How to identify gifter segments for targeted retail holiday campaigns The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.

3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"

How to Use Customer Surveys to Collect Zero-Party Data In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.