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Microsoft Dynamics 365 Customer Insights

Campaign CDP

Microsoft Dynamics 365 Customer Insights is a real-time enterprise grade customer data platform (CDP). The application is built on a hyper-scale Microsoft Azure platform providing powerful analytical capabilities using Microsoft AI and Azure-based machine learning models. Customer Insights delivers a comprehensive viewof customers by unifying data across diverse sources and uniquely enriching profiles with proprietary, first party audience signals. As a self-service solution, Customer Insights enables quick time to initial value with zero to minimal consulting engagement. It can also be easily extended and customized with the Microsoft Power Platform for even richer data processing. Customer Insights is used across industries by companies of all sizes –delivering marketing, sales, and service professionals the ability to personalize engagement at every touchpoint.

Vendor Resources

The customer data platform advantage: How CDP compares to CRM and DMP (Microsoft Dynamics 365 Customer Insights) The CDP, CRM, and DMP provide different features. Microsoft compares these types of martech in detail.

Microsoft RealCDP Audit Certificate (Microsoft Dynamics 365 Customer Insights) Microsoft Dynamics 360 Customer Insights is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Use CDPs to Lay a Foundation for Connected Customer Experiences (Microsoft Dynamics 365 Customer Insights) Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.

Tivoli Case Study (Microsoft Dynamics 365 Customer Insights) A Danish attraction wanted to increase visit frequency. Read about how Microsoft helped make it possible.

UNICEF Netherlands Case Study (Microsoft Dynamics 365 Customer Insights) UNICEF Netherlands needed to personalize interactions at scale. Learn how Microsoft Dynamics 365 Customer Insights made it happen.

Marston’s Case Study (Microsoft Dynamics 365 Customer Insights) A pub wanted to create the best CX for its customers. Read about how the Microsoft CDP led to increased conversions.

Buyer’s guide for CDP: Selecting the right Customer Data Platform for your organization (Microsoft Dynamics 365 Customer Insights) Getting the right CDP is crucial to your company’s goals. Microsoft details the key functionalities to consider.

AEP Energy Case Study (Microsoft Dynamics 365 Customer Insights) An energy provider wanted a complete view of its customers. Learn how Microsoft Customer Insights made it happen.

Microsoft Solution Brief (Microsoft Dynamics 365 Customer Insights) The Dynamics 365 Customer Insights CDP features many capabilities that can help your business. Microsoft explains what they are.