Microsoft Dynamics 365 Customer Insights is a real-time enterprise grade customer data platform (CDP). The application is built on a hyper-scale Microsoft Azure platform providing powerful analytical capabilities using Microsoft AI and Azure-based machine learning models. Customer Insights delivers a comprehensive viewof customers by unifying data across diverse sources and uniquely enriching profiles with proprietary, first party audience signals. As a self-service solution, Customer Insights enables quick time to initial value with zero to minimal consulting engagement. It can also be easily extended and customized with the Microsoft Power Platform for even richer data processing. Customer Insights is used across industries by companies of all sizes –delivering marketing, sales, and service professionals the ability to personalize engagement at every touchpoint.