Campaign CDP

SAS is an analytics leader. Combining analytics, customer intelligence and data management software and services, SAS helps customers at 83,000 sites globally to make better decisions faster. For CX leaders, SAS provides enhanced CDP capabilities that facilitate evolving CX needs now and into the future. SAS delivers the ultimate analytical advantage – powered by AI and automation. We operationalize business strategies and marketing tactics in a hybrid cloud environment – combining on-line and off-line data, dynamically updating profiles and segments, providing sophisticated real-time analytics, and activating insights beyond marketing for great customer experience functions across the organization. The result? SAS Customer Intelligence takes you from data to insight to action and elevates customer experiences for profitable brand differentiation.

Vendor Resources

Cracking Tomorrow’s CX Code (SAS) If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.

Navigating the digital world without third-party cookies (SAS) The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.

SAS Real-Time CDP Demo Video (SAS) Want to see for yourself what SAS can do?

Customer Journey Management by SAS (SAS) Watch this video to learn how SAS Customer Intelligence 360 enables brands to manage the customer journey for personalized relevance across every interaction.

The Real-Time and Predictive Commerce Playbook for CMOs (SAS) How can CMOs in retail improve customer experience? SAS provides various strategies.

Maximizing Moments of Truth (SAS) Context and real-time analytics are important to CX. SAS explains the details of using these tools.

Vendor Blog Posts

3 steps of marketing measurement: Design, collect and measure To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.

5 ways your digital analytics strategy is hindering your customer experience These days, an ever-increasing number of customer interactions are taking place over digital channels.

Data Privacy Has a Day – And Companies Better Pay Attention Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.

Experience 2030: The Future of Customer Experience is… NOW! Modern technology has upended the way brands and consumers engage.

If You Want Customer-Centricity, Dismantle Your Data Silos It is not surprising that CDPs have rocketed to the top of many marketers' wish lists.