How Does a Customer Data Platform Solve These Common CMO Challenges? By John Nash, Redpoint GlobalSeptember 10, 2018 Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.
Personaliz(s)ation: Where to Focus? By Greg Morton (https://www.linkedin.com/in/greg-morton/) for CDP InstituteSeptember 6, 2018 Is the EU a good place to invest and focus if you are a provider of personalization software and services?
CEO Jeff Lunsford Describes Long Term Guiding Principles By Matt Parisi, TealiumSeptember 4, 2018 Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.
B2B Marketers Fail to Act in Time By Sandeep Koul, ZylotechAugust 30, 2018 Even with a sophisticated marketing stack, b2b marketers are inefficient in using data for decision-making due to delays between insights and action.
10 Questions to Ask Your Customer Data Platform Vendor By Buck Webb, Redpoint GlobalAugust 29, 2018 Does this sound a bit too familiar?
How to Maximize the Value of Your Customer Data Platform By Steve Zisk, Redpoint GlobalAugust 20, 2018 A customer data platform (CDP) is a powerful way to gain visibility into the customer's path to purchase.
ABM @ Scale: Meet Lattice Atlas By Chitrang Shah, Lattice EnginesAugust 15, 2018 This is part 2 of a 2 part blog series. In this post I describe how Lattice Atlas, our latest release, enables marketers to successfully scale their ABM programs.
ABM @ Scale: The Challenge By Nipul Chokshi, Lattice EnginesAugust 13, 2018 This is part 1 of a 2 part blog series. In this post, I explore the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.
What Does a 360° Customer View Really Mean? By Hadas Tamir, OptimoveAugust 9, 2018 Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer.
Removing “Marketer-Managed” from the CDP Definition By David Raab, CDP InstituteAugust 7, 2018 Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.
The Mechanics of Predicting Customer Churn Series: When the Business Follows a Subscription Model By Andrew Malinow, PhD and Mimoza Marko, ZylotechAugust 2, 2018 Customer churn is a typical dynamic in any business – for one reason or another, a customer who has previously purchased from a company, no longer purchases.
How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns By Anthony Botibol, Upland BlueVennJuly 30, 2018 It's indisputable that every customer experience, across every device, should be personalized in real-time!