From Customer Data to ROI: How AI Unlocks Cross-Channel Success By Marina Ben-Zvi, BlueshiftNovember 14, 2018 Data and AI are today's power couple.
Why Every Marketing Organization Benefits From Having Their Data in Order By Albert McKeon, ZylotechNovember 9, 2018 You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media.
Four Ways AI and Machine Learning Enhance the Customer Experience By Chuck Leddy, ZylotechNovember 2, 2018 While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing.
Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable By Jonathan Inbar, OptimoveOctober 26, 2018 Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?
Five Success Factors for Implementation of DMPs and CDPs By Rutger Katz, EY VODWOctober 23, 2018 Data Management Platforms (DMP) and Customer Data Platforms (CDP) are both technologies that have the potential to uproot the internal organization due to their cross-departmental function.
Strictly Private: The ABCs of CDP and ePR By Susan Raab, CDP InstituteOctober 19, 2018 Last May, when Europe's GDPR law went into effect, it was clear the rules of customer engagement would change significantly for consumers, and for companies both in the EU and for those outside whose customer engagement included sales within Europe.
Three Reasons Marketers Should Be Enthusiastic About Machine Learning By Janet Wagner, ZylotechOctober 12, 2018 Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases.
5 Top Quality Tips to Transcend Your Welcome Email Stream By Shefa Weinstein, OptimoveOctober 9, 2018 As I continue with my Top 5 Tips For articles, I thought, what better topic to kick off the series than the Welcome Stream.
Predictive Analytics: A Powerful Tool for Marketers By Janet Wagner, ZylotechOctober 5, 2018 Many companies today are using a variety of analytics tools including predictive analytics.
5 First-Rate Email Tips to Deepen the Relationship With Your Customers By Shefa Weinstein, OptimoveOctober 2, 2018 When Optimove acquired DynamicMail (the company I worked for), I was super excited.
The New Role of Marketing Operations and Technology By Chuck Leddy, ZylotechSeptember 28, 2018 The role of the marketing executive has changed dramatically in the last decade.