Marketers may be using generative AI primarily to generate content, but its potential to speed data integration is at least as important. Case in point: Informatica has just launched CLAIRE GPT, which lets users build data management processes with a natural language interface. They’ve also added closer integration with Microsoft Azure and an expanded program for developers to integrate with Informatica tools.
Nigeria’s Towntalk has built a data infrastructure that leverages “hard to collect” location data and implements AI methodologies to develop a range of risk protection solutions for security, logistics and agriculture companies in Africa. Formed in 2020, Towntalk has built a “data ecosystem” that is further enhanced by industry partnerships with leading security companies.
It may or may not be “helpful and natural” to place advertising within a chat flow, as Microsoft promises, but it’s surely inevitable. Citing experience with the chat-enabled Bing search engine, they’ve released a new API that lets web publishers, app developers, and online services deliver ads within a chat platform from Microsoft or someone else. If details were provided, I missed them.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.