NinthDecimal Releases Web-to-Store Attribution Product

Connecting online advertising to offline sales is another important topic. NinthDecimal has a massive location database and tracks movements of more than 195 million people per month. It has just launched what it calls the “industry’s first website-to-store attribution solution” to measure incremental lift in store visits resulting from online advertising. If that sounds familiar, perhaps you’re remembering AdTheorent’s announcement about ad pricing based on incremental store visits.