Oracle Unity CDP also has new AI-based features, including best offer recommendations, buying group and opportunity scoring, native Analytics Cloud integration, and industry-specific onboarding accelerators. No mention of agents, although they’re probably lurking in the background. To be clear: while Oracle abandoned its advertising business recently, its Oracle Customer Experience suite, which includes the Unity CDP, is going strong.
Does all this talk about autonomous AI agents make you just a tiny bit nervous? With good reason, it seems: OpenAI’s latest o1-preview model “has the basic capabilities needed to do simple in-context scheming,” according to a scorecard prepared for OpenAI by Apollo Research. Echoing any number of science fiction nightmares, OpenAI reports that new model’s “reasoning skills contributed to a higher occurrence of ‘reward hacking,’” which means pursuing goals in an unintended—and undesirable — way.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.