Surprising News About CDP Use Cases: CDP Institute Report

Most CDP use cases require five or fewer data sources and use barely half the available CDP features, according to CDP Institute’s analysis of 70+ use cases entered into our Use Case Generator.  But here’s the catch: different use cases use different features, so you still need them all for a full roll-out.  Lots more here.  Thanks to Brent Dreyer for creating this.  Click here to build your own use case.