Surprising News About CDP Use Cases: CDP Institute Report
Most CDP use cases require five or fewer data sources and use barely half the available CDP features, according to CDP Institute’s analysis of 70+ use cases entered into our Use Case Generator. But here’s the catch: different use cases use different features, so you still need them all for a full roll-out. Lots more here. Thanks to Brent Dreyer for creating this. Click here to build your own use case.