4 B2C Campaigns and Templates to Maximize Impact & Sales (Ascent360)
Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Segmentation is key to personalized marketing and increased engagement. Ascent360 explores the high-performing campaigns you should implement.
Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.
Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.
A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.