Zeotap RealCDP Audit Report (Zeotap)

Zeotap CDP’s SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries. All types of data (except for unstructured) can be ingested in both real time and batch modes using a variety of data transfer techniques. Website tag and cookie management are provided for data capture, but clients can also use their own tag manager if preferred. Fully detailed data is stored in Google Big Query in a client-specific data model; history is maintained for 1-5 years, depending on client need. Unified customer profiles are created using deterministic matching and end users can directly control the prioritization of various IDs in the matching process; anonymous-to-known stitching is standard. Fully detailed, customized profiles can be viewed in the Customer 360 module, including deleted profiles. Profiles can be enhanced with the Calculate Attributes module. Data security and privacy capabilities are robust with many certifications and full GDPR compliance. Consent rules are managed in the Connect module (audience creation and distribution). Data can be shared to any external platform in either batch or real time.