Library/Case Study/Consumer Goods/Identity Management, Loyalty, Omnichannel

AB InBev Case Study (Treasure Data)

Beverage giant Anheuser-Busch InBev needed to centralize more than 90 million unique customer records. Treasure Data explains how its CDP made it possible.

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Demystifying the Data Layer (Treasure Data)

Marketing and advertising are using more data than ever before. Treasure Data, in partnership with Winterberry Group, explores recent trends in data infrastructure investment.

A Conversation with Cameron Davies, Chief Data Officer, Yum! Brands (Treasure Data)

We sat down with Yum! Brands’ Chief Data Officer Cameron Davies to understand the evolution of its customer data strategy to power better experiences for diners worldwide.