Library/Case Study/Consumer Goods/Identity Management, Loyalty, Omnichannel

AB InBev Case Study (Treasure Data)

Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.

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Managing Data for AI: Role of the CDP (Treasure Data)

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Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)

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