Library/Case Study/Travel and Entertainment/Customer Experience, Data Assembly, Loyalty, Message Delivery, Omnichannel, Personalization, Predictive Analytics, Real Time Interactions

Alaska Airlines Case Study (Amperity)

A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.

Related Resources

The Real-Time Marketing Playbook for Travel and Hospitality Brands (Relay42)

Travel and hospitality thrive on CX. Relay42 provides real-time data-driven use cases for these sectors.

CDPI Round Table Europe/US April 2025 (CDP Institute)

Guest: Steve Zisk, Product Marketing Principal, Redpoint Global

CDPI Round Table APAC April 2025 (CDP Institute)

Guest: Hari Prasath, Senior Manager, Support – APJ, Tealium