CDP Industry Profile: Learnings from the RealCDP Audit Survey (CDP Institute)
The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.
Related Resources
Entain Case Study (Zeotap)
A sports betting group struggled to gain insights into their customer data. Zeotap details how its CDP provided those insights and acted on them in real time.
Sky Italia Case Study (Zeotap)
A media company with millions of customers wanted to enable personalization at scale with an omnichannel approach. Learn how the Zeotap CDP achieved these goals.
Nestlé Turns Disparate Data into Customer Engagement in Brazil (Treasure Data)
Learn about Nestlé’s journey in Brazil with Treasure Data from Daniela Marques, head of consumer engagement, and Marcos Psanquevich Junior, CRM manager.