CDP Industry Profile: Learnings from the RealCDP Audit Survey (CDP Institute)
The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.
Related Resources
The Identity Resolution Playbook (RudderStack)
Identity resolution brings together the entire customer journey for a complete customer view. RudderStack details how to optimize your efforts in this important area.
LG CNS RealCDP Audit Report (LG CNS)
LG CNS supports B2C companies with on-premises or private cloud SaaS platform options that integrate data of any type into a unified customer profile and stores full histories on customers and prospects in data stores such as S3, GCS, Redshift, and BigQuery with encryption support.
Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)
CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.