Library/Evaluation Guide/AI/Machine Learning, Customer Experience, Data Analysis, Data Assembly, Data Quality, Identity Management, Loyalty, Message Delivery, Omnichannel, Orchestration, Outbound Campaigns, Personalization, Predictive Analytics, Privacy, Real Time Interactions

CDP Screening Template (CDP Institute)

CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.

Related Resources

Customer Data Platform vs Data Management Platform (Relay42)

The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.

CDP Beyond Marketing: Unifying Data Across the Organization (Treasure Data)

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

Time to Invest in a Customer Data Platform (Commanders Act)

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.