CDP Screening Template (CDP Institute)
CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.
Related Resources
Panel Discussion: Uniting CDP & Marketing Automation to Elevate Customer Engagement (Blueshift)
Explore the combined power of marketing automation and CDPs. Discover how this dynamic duo accelerates efficiency, personalization, and campaign impact to propel your strategies to new heights.
Driving Engagement with Dynamic Personalization and AI (Blueshift)
Learn how to optimize customer engagement with a CDP that works with artificial intelligence.
Driving Growth Through Next-Gen Marketing Technology (Blueshift)
A fireside chat on how customer data activation drives growth and how to architect a CDP alongside a modern technology stack.