Library/White Paper/Data Analysis, Data Assembly, Data Quality, Omnichannel, Orchestration, Real Time Interactions

CDPs and Data Warehouses (Zeta)

A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix