CDPs and Data Warehouses (Zeta)
A CDP and a data warehouse both manage customer data, but each has its own unique strengths. The CDPI and Zeta explain the key differences and how to optimize use of both.
Related Resources
Industry Update January 2025 (CDP Institute)
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
The Comprehensive Framework for Optimizing Customer Journeys (Relay42)
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.
CDP Institute 2024 Member Survey: Building on Success (CDP Institute)
What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.