Core capabilities and considerations: a retail marketer’s definitive checklist (Ometria)
Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
Retailers have specific needs that their martech must fulfill. This checklist from Ometria details those needs so your RFP includes them all.
Success in today’s digital world requires a data-driven strategy. Algonomy presents a framework for determining when to add a real-time CDP to your martech tools.
What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.
Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.