Library/Use Case/Retail/Customer Experience, Loyalty, Omnichannel, Outbound Campaigns, Personalization, Real Time Interactions

CPG: Top 5 CDP Use Cases for Seamless Customer Experiences (FirstHive)

Today’s retailers are striving to deliver personalized CX that drives loyalty. FirstHive shows how a CDP facilitates the process.

Related Resources

Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.

Overview of the Zeta Marketing Platform (Zeta)

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

Winning in the Era of Data Differentiation (Tealium)

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.