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Customer Data Platforms for B2B SaaS Marketing (Lytics)

Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

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Related Resources

Industry Update January 2025 (CDP Institute)

What’s new in the CDP industry? This report from the CDP Institute details growth, acquisitions, and more customer data platform trends.

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The Comprehensive Framework for Optimizing Customer Journeys (Relay42)

Digital marketing has become a complex web of touchpoints, behaviors, and expectations. Relay42 offers a guide to omnichannel personalization in this new terrain.

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CDP Institute 2024 Member Survey: Building on Success (CDP Institute)

What does the customer data platform industry look like in terms of progress and challenges? This survey of CDP Institute members answers that question and provides other insights.

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