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Customer Data Platforms for B2B SaaS Marketing (Lytics)

Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

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Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.

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Online Course: Evaluating Vendor Capabilities and Reducing Program Risk (CDP Institute)

In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

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The Deprecation of Third Party Cookies (Relay42)

In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.

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