Library/Real CDP Audit Report

Dun & Bradstreet RealCDP Audit Report (Dun & Bradstreet)

D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment. Data ingestion is flexible and fast; business users can create ad hoc imports and client-side developers can build custom integrations. Data mapping is semi-automated, reducing the time it takes to bring new data sources into the platform. Data is stored with full detail in a Redshift (or Dynamo) database and historical data is stored as long asthe client requires. The 360-degree customer profile is customizableand users can easily create derived variables. There are industry-specific data models provided as a jump-start for client implementations. Users have direct control over data integration, using both deterministic and probabilistic matching processes. A multi-level B2B account structure is built-in to allow for more intelligent targeting. The Segments function makes creating audience files for export quick and easy.

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