Exclude Previous Buyers (CDP Institute)
Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.
Related Resources
Why use a CDP to drive customer retention and acquisition strategies (Wondaris)
A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.
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Bloomreach RealCDP Audit Report (Bloomreach)
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