Exclude Previous Buyers (CDP Institute)
Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.
Related Resources
Build or Buy: What’s the Right Customer Data Management Approach for Your Business? (Acquia CDP)
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Twilio Segment RealCDP Audit Report (Twilio Segment)
Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.
Lexer RealCDP Audit Report (Lexer)
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