Exclude Previous Buyers (CDP Institute)
Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.
Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.
Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.
Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.
Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.