Exclude Previous Buyers (CDP Institute)
Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.
Related Resources
CDPI Round Table Europe-US February 2025 (CDP Institute)
Guest: Julian Berry, Founder, UniFida
CDPI Round Table APAC February 2025 (CDP Institute)
Guest: Sriram Sitaraman, Director of Technology, Material+
Lemnisk Customer Data Platform explained in 130 secs! (Lemnisk)
This video explains why Lemnisk was created in the first place and how it enables brands put the power of their customer data at the center of their business!