Library/White Paper/Data Analysis, Data Quality, Identity Management, Omnichannel, Personalization, Predictive Analytics

First-Party Data Takes the Cake (Tealium)

Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.

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Why use a CDP to drive customer retention and acquisition strategies (Wondaris)

A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.

The marketer’s guide to the cookie-less galaxy (Meiro)

This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

Bloomreach RealCDP Audit Report (Bloomreach)

The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.