First-Party Data Takes the Cake (Tealium)
Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.
Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.
Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.
A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.