Library/Video/Telecom and Utilities/Data Assembly, Identity Management, Loyalty, Orchestration, Outbound Campaigns

Google Cloud Tech Talks: how Virgin Media O2 saved £1M using Zeotap CDP (Zeotap)

In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.

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