Library/Video/Data Analysis, Identity Management, Outbound Campaigns

How to increase conversion rate and optimise your acquisition campaign with a better targeting (Zeotap)

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.

Related Resources

Omni-Channel Personalization Powered by Customer Data Platforms (Zeotap)

Easier access to detailed customer data has made sophisticated personalization possible. The CDPI and Zeotap describe how a customer data platform can make it happen.

Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)

Susan Raab of the CDP Institute explains key laws and best practices regarding children’s data privacy.

Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.