Library/Video/Data Analysis, Identity Management, Outbound Campaigns

How to increase conversion rate and optimise your acquisition campaign with a better targeting (Zeotap)

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.

Related Resources

Zeta Global RealCDP Audit Report (Zeta)

Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.

Composable or Integrated CDP? Making the Right Choice for Your Business (Treasure Data)

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Unlock Rich Insights with CDP & Analytics (Salesforce CDP)

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.