Library/White Paper/Data Analysis, Omnichannel, Orchestration, Predictive Analytics

How Vertical CDPs Accelerate Success (TCS)

A CDP makes customer data usable in the form of unified profiles. The CDPI and TCS describe how a vertical CDP adds value in various ways.

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Privacy’s Playground: Why protecting children’s data is everyone’s concern (CDP Institute)

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Identity resolution lays the groundwork for stronger media activation through customer data platforms (Epsilon PeopleCloud)

A CDP delivers unified cross-channel customer data. The CDPI and Epsilon explain how identity resolution makes this tool even stronger.

Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.