Library/Real CDP Audit Report

Lemnisk RealCDP Audit Report (Lemnisk)

Lemnisk is a B2C SaaS CDP platform that can operate wholly in the cloud or in a hybrid model where PII is stored on-premise at the client. The platform can ingest data from any source and in any format (structured, semi-structured and unstructured) in both batch and real time using a variety of methods (API, SDK, SFTP, etc.). A proprietary java script tag and cookie management capability streamlines collection of data from websites, but clients retain the option to use their own tag/cookie management tools. The Sources & Destinations module enables both technical and non-technical users to set up new data sources. Data is maintained in NoSQL, Hadoop and Amazon S3. There are no limits on storage of historical data and the client directly controls data element retention/expiration. Unified customer profiles are developed using deterministic matching/stitching. The Calculated Properties functionality creates derived variables for profile enrichment. The platform has data security (ISO 27001 and ISO 27018) and privacy controls (GDPR/CCA compliant). Data can be shared in real time and batch to any external system and controlled directly by users.

Download

Related Resources

BlendeeID: overcome deprecation (Blendee)

Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.

Learn MoreDownload

Ultimate Customer Data Platform Guide (Hightouch)

Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.

Learn MoreDownload

Zeotap RealCDP Audit Report (Zeotap)

Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.

Learn MoreDownload