Rethinking Digital Marketing in a Post-Cookie Era (Relay42)
The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
The end of third-party cookies will change digital marketing in many ways. This report from Relay42 explores how prepared brands are for these changes.
Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.
Guest: Lee Hammond, Principal, KLH Consulting
Guest: Vlad Silik, Chief Technology Officer, carbonix