Targeting is the key to B2B advertising success. But many marketers still struggle to do it effectively. This paper from Lattice Engines presents best practices and how predictive analytics can help.
Cookie deprecation has begun impacting marketers and publishers. Learn how the Blendee CDP leverages first- and third-party data to help you navigate this new landscape.
Companies are figuring out how to power growth with first-party customer data. Hightouch details how a composable CDP can help.
Zeotap CDP's SaaS platform hosted in Google Cloud supports B2C companies in a variety of industries.