Scaling ABM with AI and Data (Dun & Bradstreet)
Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.
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The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.
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Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.
How suppressing existing customers from paid media saved Virgin Media O2 £1M (Zeotap)
On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.