Library/Case Study/Retail/Customer Experience, Loyalty, Message Delivery, Orchestration, Outbound Campaigns, Personalization, Retention

Sephora Case Study (Ometria)

A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.

Related Resources

CDPs and the Trust Crisis in Modern Marketing (Lemnisk)

Marketing has moved from broadcasting at a general audience to interacting with consumers when they make purchases. The CDPI and Lemnisk explain how a CDP can help marketers activate customer data for in-the-moment engagement.

CDPI Round Table Europe/US May 2025 (CDP Institute)

Guest: Lee Hammond, Principal, KLH Consulting

CDPI Round Table APAC May 2025 (CDP Institute)

Guest: Vlad Silik, Chief Technology Officer, carbonix