Library/Real CDP Audit Report

Twilio Segment RealCDP Audit Report (Twilio Segment)

Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies. This easy-to-use no-code platform is delivered as a SaaS solution running on AWS S3 and allows data-driven marketers to capture, enhance, store, and deliver first, second, and third-party customer data efficiently and effectively. Segment successfully delivers on the four key CDP platform benefit claims: 1) Connect – integrating data source and destination platforms, SaaS with true IaaS, and Coding with No-Code options; 2) Govern – users have lots of control over data at the attribute level and worldwide data privacy requirements are made easy to manage; 3) Synthesize – data is kept clean, aggregated, and accessible; 4) Activate – the data will support real time actions, cross-channel events, and advanced analysis and decisioning.

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