Library/Industry Study/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained (BlueConic)

In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.

Related Resources

Customer Data Platform: Data Governance for Marketing Performance (Commanders Act)

Companies are increasingly aware of the importance of data to their growth. Commanders Act explains how to govern data at an organization-wide level.

Online Course: Evaluating Vendor Capabilities and Reducing Program Risk (CDP Institute)

In this free online course sponsored by Scal-e, Tealium, Treasure Data, and CDP Institute, learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.

The Deprecation of Third Party Cookies (Relay42)

In this ebook, Relay42 describes the impact of the demise of third-party cookies on digital marketing and the strategies marketers can employ to adapt to a cookieless world.