Library/Industry Study/AI/Machine Learning, Data Analysis, Data Assembly, Data Quality, Loyalty, Message Delivery, Outbound Campaigns

What Is a CDP? And What Isn’t a CDP? Customer Data Platforms, Explained (BlueConic)

It’s not easy to navigate the modern martech landscape. BlueConic explains the role and capabilities of a CDP in this landscape.

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Build or Buy: What’s the Right Customer Data Management Approach for Your Business? (Acquia CDP)

Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.

Twilio Segment RealCDP Audit Report (Twilio Segment)

Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

Lexer RealCDP Audit Report (Lexer)

Lexer’s CDP supports primarily Retail-focused B2C companies with some B2B solutions in place.