Library/White Paper/Data Assembly, Identity Management, Orchestration

Why you need identity resolution for paid media optimisation in walled gardens (Teavaro)

Many companies look to paid media to connect to audiences. Teavaro details how identity resolution in walled gardens is beneficial.

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Building a True Business Case for Your CDP: Why Use Cases Matter (Zeta)

CDP use cases play an important role in successful deployment. The CDPI and Zeta show how to make sure all relevant stakeholders contribute to the list of use cases.

Overview of the Zeta Marketing Platform (Zeta)

Customers expect a relevant and consistent experience from their favorite brands, and the Zeta Marketing Platform aims to deliver this by providing a unified platform for connected experiences.

Winning in the Era of Data Differentiation (Tealium)

Data is an increasingly critical resource for businesses. Tealium details how to use a CDP to optimize it.