Vendors/Sponsor

Amperity

Analytics CDP

Amperity empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy. Through AI-powered identity resolution, customizable data models, and intelligent automation, Amperity helps marketers and technologists eliminate data bottlenecks to accelerate business outcomes. More than 400 leading brands worldwide, including Alaska Airlines, DICK’S Sporting Goods, BECU, Virgin Atlantic, First Hawaiian Bank, and Wyndham Hotels & Resorts, rely on Amperity to drive customer insights and revenue growth. Founded in 2016, Amperity operates globally with offices in Seattle, New York City, London, and Melbourne.

Vendor Resources

IDC MarketScape: Worldwide Retail Customer Data Platform Software Providers 2025 (Amperity) The Amperity CDP follows a use case-driven approach and leverages gen AI insights for nontechnical users. Learn more in this IDC report.

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Nailing Customer Profiles in the Future of AI Agents (Amperity) AI agents are transforming CX and enterprise operations. Amperity details how to make sure your customer data is ready for them.

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2025 State of AI in Retail Survey (Amperity) Retailers are embracing AI to improve loyalty and CX. This Amperity report reveals the issues they’re facing and suggests paths forward.

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Build vs. Buy: Rethinking the CDP Debate in the Age of AI (Amperity) The CDP build vs. buy debate can be very nuanced. Amperity explores how AI impacts the conversation.

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Amperity Identity Resolution Agent (Amperity) See how our Identity Resolution Agent resolves messy data into trusted, actionable customer identities—faster. Built to use native data sharing with your lakehouse.

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Chuck Data – Your customer data’s new best friend (Amperity) Amperity is proud to introduce Chuck Data!

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Amperity Customer Data Cloud (Amperity) See how leading brands are turning complex customer data into business-ready insights.

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Amplify: Putting Together a Composable CDP Faster and More Easily (Amperity) We talked with Databricks about the buzz around Composable CDP and explored how Amperity and Databricks work together to help brands make better use of their customer data.

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Lakehouse CDP: Stop struggling with customer data quality and integrations (Amperity) Getting value from customer data usually means a huge burden for data teams — thousands of hours of custom code to unify data, build and maintain connections, and keep the tech stack working together. Learn more about the next evolution of customer data.

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Vendor Blog Posts

Building a Generative AI Workflow to Create More Personalized Marketing Content Personalization and scale have historically been mutually exclusive.

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What Advertisers Can Do After Oracle’s DMP Is Gone Brands have an opportunity to own their advertising data and processes for paid media.

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The Lakehouse CDP: Data Quality and Governance Without the Silos Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.

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The Third Era of the CDP is Here To turn customer data into business value, you need data quality and governance.

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Why Open Sharing in the Lakehouse is the Future of Customer Data For tech leaders whose job is to manage customer data infrastructure, I have good news.

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Practical steps to getting started with Gen AI for marketing A common question from every executive team these days: "What’s our AI strategy?"

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AmpAi: Four ways AI unlocks value How can artificial intelligence actually help you with customer data and marketing?

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Why your AI for marketing won’t work The hype around generative AI for marketing is at fever pitch.

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Warning signs: Third-party cookie deprecation is already hurting your marketing We've all been hearing about third-party cookie deprecation for a long time.

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