Vendor Blog Posts

Why a Customer Data Platform is Key for Effective Marketing Measurement "One of the biggest pitfalls for performance measurement is to measure the 'part' with ignorance of the 'whole,'" wrote Pearl Zhu, author of the Digital Master book series.

How to Use a Customer Data Platform to Increase Your Facebook Engagement As of July 2017, Facebook had 1.32 billion users log on daily ā€“ arguably making it the most powerful social media platform for marketers today.

How a Customer Data Platform Can Unlock +30% ROI in Paid Search The customer journey is becoming increasingly complex ā€“ with customers using multiple devices, channels and sessions in their path to purchase.