Vendor Blog Posts

Bad Sherlock and the Case of the Great Data Deception Here's the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights.

Expected Excellence – The Growing Demand for Personalisation According to Forrester, "A laser-like focus on Customer Experience (CX) is the best path to business success."

The 360° Customer View – Dispel the Myth! Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.

The Great Competitive Paradox: Telcos’ Defining Moment The biggest problem that telecom operators face is keeping up with the demands of the connected customer.