The criticism keeps coming. Snap reports that companies are failing to take proper advantage of Augmented Reality (AR), by not recognizing that customers want to use it for practical applications such as shopping, learning, and entertainment. Meanwhile, IntentHQ says failure to utilize existing data is costing telcos millions of dollars in potential revenue. Is cranky the new black?
B2B marketers have their own complaints. Intent data collector Anteriad reports that 61% feel their tech stack is too complex (if we include the 19% who compare their stack to a black hole). The bright side is that companies with fully integrated data show better business results. Also noteworthy: 33% have a CDP, comparable to marketing automation (35%), marketing databases (32%) and Data Management Platforms (31%), but still far behind CRM (61%).
Kroger was a pioneer of the retail media industry, which distributes ads through retailers’ own channels such as email and in-store displays. They’ve just taken a logical next step, using Kroger customer data to target video and CTV ads in channels that Kroger doesn’t own. Clients buy the ads in the Kroger Private Marketplace, a self-service platform for ad agencies and brands.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.